A visit to your local Bloomingdales or Saks will reveal all the hottest names in the men's fragrance industry. Chrome by Azzaro, Aqua di Gio, Cool Water, Tommy, Hugo Boss; those are just some of the names that come up. Even uniquely named colognes such as Givenchy's Pi make a common appearance, but just because they are on the shelves, are these the best smelling colognes?
Perhaps they are best selling, but we figure that when your nose is the one to follow, follow it to the sales clerk at the Men's Fragrance counter, and ask for this obscurely known cologne, Jaguar Performance. Yes, that's right, a cologne from the car company, but don't rule it out just yet.
The cologne comes in two scents: one in a green bottle and the other in blue, but we highly recommend the green variation. The smell is fresh, with a mild spice, and an almost herbal, spruce-like quality. It is almost certainly masculine, in a way that astoundingly attracts women; I've received far, far more compliments with this fragrance than any other in my arsenal of men's fragrances.
To compare this scent to any others would be hard, because few other popular men's fragrances possess this complex and pleasing of a smell. You can tell that Jaguar put some thought into this, because it is something they can certainly be proud to offer to their wealthy customers through their car dealerships and Macys.
We suspect sales of this amazing cologne have been poor, in part, perhaps, due to the Jaguar branding; maybe people don't take it seriously. After all, Jaguar wouldn't know a thing about colognes right? Wrong.
Yet, the power of marketing makes or breaks, and apparently it broke this bottle: sales clerks at numerous Macy's (the only authorized department store retailer of Jaguar Performance) have reported to me that sales were slack, so slack that they hardly carry the fragrance anymore. A request for this cologne earned me a shrug as I was referred to someone more knowledgeable about this strange foreign scent I requested.
But don't worry, you don't have to brave multiple requests for this fragrance at Macy's to try it out. Remember: we mentioned the sales have been lackluster on this cologne, so it only makes sense it should be on sale, right? Right: lucky for you, the best price we could find is easily available online, at a significant discount (55%), at Fragrance X
Hats off to the Most Underrated Cologne, Jaguar Performance for men.
